RDDNY is a New York City branding and design studio creating distinctive brand identities for hospitality,
retail and commercial spaces. We connect strategy, graphic design, interiors and the built environment
into one recognizable brand experience.
A strong brand creates recognition before a word is spoken. We develop visual identities that are clear, memorable and designed to work across every point of contact.
From your logo and typography to signage, packaging, menus, interiors and digital presence, every element should feel like part of the same story.
Positioning, audience, brand personality, messaging and creative direction that establish a clear foundation.
Logos, typography, color systems and graphic language designed to create a recognizable identity.
Signage, wayfinding, wall graphics and branded architectural elements that connect identity to the physical space.
Packaging, menus, printed materials, uniforms and customer-facing collateral designed as part of one complete system.
Brand direction for websites, social media and digital applications so the experience stays consistent online and offline.
Because RDDNY works across branding, architecture, interiors and construction, we can think about identity as part of the space from the beginning.
Signage, materials, lighting, graphics, furniture and architecture can all reinforce the same idea — creating spaces people recognize, remember and want to return to.
We learn the business, audience, competition, personality and goals behind the brand.
We establish positioning, visual direction and the ideas that should guide the identity.
We translate the strategy into a complete visual system across physical and digital applications.
We carry the identity into signage, interiors, packaging, construction and real-world use.
Good branding isn't something that only looks good in a presentation.
It has to work on a storefront, menu, construction sign, website, package, uniform and everything in between.
We design systems that can grow with the business without losing what makes the brand recognizable.
Spaces
Brands
Experiences
That Last